‘A public fascination with a family possessing incalculable wealth should itself signify an interesting academic puzzle’ – Michael Billig

As Michael Billig’s classic study of how ordinary people talk about the Royal Family demonstrated, The Royals present an interesting ‘academic puzzle’. Yet, in recent years relatively little academic attention has been paid to the cultural and political significance of the Windsor family. As scholars working across both Sociology and Cultural Studies, Laura Clancy and Kim are both interested in how the Royal Family are mediated, particularly against a backdrop of austerity, ever-growing inequality and declining social mobility. As they show in this blog, academic research into inequality would be greatly enhanced by a critical examination of the Royals.

Elsewhere we have examined how the Royals’ position of immense wealth and privilege is justified and legitimated, arguing that constructions of ordinariness and authenticity are pivotal in erasing structural inequalities and enhancing public perception of the Royals. In this blog post we will further examine these processes by considering a recently aired television documentary, When Ant and Dec Met the Prince: 40 Years of the Prince’s Trust.

Recent comments by blogger Brent Blake that Prince Harry is ‘more real than most people you know’ echo sentiments in our interviews with young people that Harry is ‘a normal guy’. But what does it mean for a millionaire British royal to be seen as ‘ordinary’? In this blog post, Laura reflects on initial analysis of our group interview and case study data, arguing that Harry’s performance of ordinariness serves a powerful rhetorical function in erasing oppression and justifying continuing national and international inequality.

I’ve recently submitted my strangest work-related Amazon order ever for research materials to support our case studies of twelve celebrities so I thought I’d share it via the blog. We’ve picked twelve celebrities who came up repeatedly in our group interviews and who seemed to have significance for the young people to whom we spoke. They are: Beyonce, Bill Gates, Emma Watson, Justin Bieber, Kate Middleton, Katie Price, Kim Kardashian, Mario Balotelli, Nicki Minaj, Prince Harry, Tom Daley and Will Smith. In addition to focusing on three sources of data across six months, we’re swotting up on our case study celebs’ back stories hence the Amazon order. So, what did we choose?

As part of this research we’re doing case studies of 12 celebrities that came up in the group interviews. In December we blogged a tentative top 12 based on fieldwork in our first three schools. We’ve now visited two more schools, Merlin, in the rural South West, and Windsor, in Manchester (all the names we use in our writing are pseudonyms). Our final school pulled out at the last minute and we’ve had to arrange a replacement but have decided to pick our case studies based on where we’re at now so that we can get started on the data collection. In this post I reveal who they are…