We’ve been struck by news this week that Pharrell Williams – successful music producer, singer and collaborator – has asserted his belief in ‘the New Black’. In an interview with US chat show host Oprah Winfrey, Williams stated that he represented a different kind of black identity:
The “new black” doesn’t blame other races for our issues. The “new black” dreams and realizes that it’s not a pigmentation; it’s a mentality. And it’s either going to work for you, or it’s going to work against you. And you’ve got to pick the side you’re gonna be on.
In this post Kim troubles Pharrell’s move, arguing that it denies the ongoing realities of racism.