Before starting on the CelebYouth project,  Aisha was vaguely familiar with some of our case study celebrities, though she knew very little about them. She had heard of Kate Middleton, Prince Harry, Emma Watson, Will Smith, Katie Price, Tom Daley, Beyonce and Justin Bieber. However, this project introduced her to Kim Kardashian, Nicki Minaj, Mario Balotelli and Bill Gates. Over the course of three months of working closely with the celebrity case studies in coding data including their music videos, newspaper articles about them, their biographies and Twitter feeds she became increasingly familiar with these celebrity personalities and their mediation. In this post Aisha explores her journey as a researcher and the ways in which she responded to specific celebrities. She shares how the process of the research impacted on her perceptions towards celebrities, using Katie Price and Nicki Minaj as examples.

This is the third of a series of posts exploring what the young people in our group interviews had to say about key global celebrities. Here Heather looks at the talk about singer and actor Beyoncé. Elsewhere on the website you can read what our participants had to say about Bill Gates and about Will Smith. If you’re interested in how we analysed our data to arrive at this account then follow this link, here I focus on how and why it appeared to be compulsory to like, even love, Beyoncé.

In another post, I’ve described how we’re analysing the group interview data by using broad codes such as social class and origin stories and then looking for patterns within these. This is producing loads of fascinating lines of analysis. In this post I look at just one of these that’s come out of my work on the code for gender. Alongside looking at performances of masculinities and femininities in celebrity talk and tracking cross-gender identification,  this code contains data on how women and girls are constructed by young people in their engagements with celebrity culture. Depressingly, the dominant associations are with disgust –  at feminine bodies and feminine tastes. We have written about this disgust in our discussion of Tampon Girl and the Kardashians,  here I focus on a more positive pattern of talk around ‘independent’ women.

So it’s been a crazily busy year for us at CelebYouth: kicking off the website, finding our six case study schools, doing 24 group interviews and collecting data for our 12 celebrity case studies, taking part in a range of events, and now starting on our 48 individual interviews. These individual interviews are an opportunity to explore participants’ education and work aspirations, the influences on these and intersections with gender, class and celebrity. In this post, Laura and Heather pull together some of their initial thoughts on the first 17 interviews in our two rural schools in the South West that we’ve called Hardy and Merlin.

The team have now started collecting data on our 12 case study celebrities. Over the next six months we will be collecting data from an array of sources – including Twitter, Facebook and national newspapers – as we track the media representations of our case study celebs and discourses of aspiration within these.  We will also be analysing other supplementary texts that appear to be central to their celebrity image and ‘back story’ including their autobiographies, documentaries, and their TV shows, films or music. As Heather recently reported, these additional sources are wide and varied – culminating in a rather bizarre but completely legitimate Amazon order from Brunel University. In this post, Kim makes some emerging observations from the case study data collection, and remakes on the inescapability of one celebrity in particular.

I’ve recently submitted my strangest work-related Amazon order ever for research materials to support our case studies of twelve celebrities so I thought I’d share it via the blog. We’ve picked twelve celebrities who came up repeatedly in our group interviews and who seemed to have significance for the young people to whom we spoke. They are: Beyonce, Bill Gates, Emma Watson, Justin Bieber, Kate Middleton, Katie Price, Kim Kardashian, Mario Balotelli, Nicki Minaj, Prince Harry, Tom Daley and Will Smith. In addition to focusing on three sources of data across six months, we’re swotting up on our case study celebs’ back stories hence the Amazon order. So, what did we choose?

As part of this research we’re doing case studies of 12 celebrities that came up in the group interviews. In December we blogged a tentative top 12 based on fieldwork in our first three schools. We’ve now visited two more schools, Merlin, in the rural South West, and Windsor, in Manchester (all the names we use in our writing are pseudonyms). Our final school pulled out at the last minute and we’ve had to arrange a replacement but have decided to pick our case studies based on where we’re at now so that we can get started on the data collection. In this post I reveal who they are…

We’re now about half way through the group interviews with young people aged 14 to 17. When we finish next term we will have talked to about 150 people across six schools in London, the South West and the North West of England. All school names used are pseudonyms. From these data we are going to select 12 celebrities to explore as case studies – delving into the discourses of aspiration that feature in talk about them. In a recent meeting we came up with this list of 12 based on the first half of the interviews…