On the 16th July, Kim, Heather and Laura spoke at the inaugural event of a new British Sociological Association study group – Digital Sociology. The event – titled ‘What is Digital Sociology?’ – was organised by the group’s co-convenors, Mark Carrigan and Emma Head. As Mark and Emma set out in their ambitions and rationale for this new study group, the form, practice and distinctive features of ‘digital sociology’ remain vague and undefined. This study group – and the first event – are attempts to address this, bringing together ‘a diverse range of speakers who, in a variety of ways, work within the nascent field of digital sociology’ into ‘an open and informal exploration of a broad range of exciting work being undertaken by sociologists in the UK which could, in the broadest sense of the term, be characterised as ‘digital’’. In this post we reflect on how we came to be there. In three other posts, we share versions of the presentations that we gave. Kim discusses some of the challenges we have encountered in using digital methods in the project. Laura talks about our collective approach to ‘digital engagement’ and some of the tensions involved. Heather problematises the alignment between online impact and neoliberal academia.