When academics and journalists collide
Our universities are continually invoking us to do research that has ‘impact’. They’re thrilled when we get media coverage and, being honest, I also enjoy the aura of glamour that comes with media attention. So, we were pleased when we were contacted by the person in charge of media promotion for this year’s BERA Conference, saying that he was considering press releasing our paper. In this post, I reflect on this experience of talking through possible journalistic angles on our work and on why it all fell through.