All of the young people we’ve interviewed distinguish between good reasons and bad reasons for being famous. Kim’s written about the frequent disgust directed towards Kim Kardashian both in our interviews and in the media – not only is she called upon as an example of ‘famous for nothing’ celebrity, but she is seen to have risen to fame via a sex tape and has chosen ‘inappropriate’ bumpwear consisting of tight clothing and lowcut tops. However, it’s in 15-year-old Giovanni Plowman, aka Tampon Girl, that we can most clearly see the strong association between female bodies and notions of ‘undeserving’ celebrity. In January 2013 Giovanni Plowman uploaded a video of herself to YouTube which showed her sucking on a used tampon – after she’s removed it off camera – and then throwing up, also off camera. She shot to fame overnight – even becoming an internet meme. What shocks me, isn’t the video itself, it’s the reaction: the widespread – almost universal – disgust that her actions, and she, elicit both online and from the young people we’ve met in our research.