Yesterday David Cameron tweeted: “I’m delighted for the Duke and Duchess now their son has been born. The whole country will celebrate. They’ll make wonderful parents.” Like many celebrity elites and as a ‘super class’ of the very rich and privileged the security of the royal family as a national institution is partly dependent on a contradictory cult of ordinariness. This is best nurtured through the managed intimacy of living a family life in the public eye. In Michael Billig’s words, ‘the job of the royal family is to be a family’. In this guest post Anita Biressi and Heather Nunn reveal the class camouflage that helps keep the royal family popular.