The online world has become a huge platform for young people. In particular there is a growing successful community of what have come to be known as ‘YouTubers’, people who make their living through posting material on the video sharing site. Zoe Sugg, Tanya Burr, Pixi Woo, are among many beauty gurus who make YouTube videos about make-up, fashion and lifestyle. Both Tanya Burr and Zoe Sugg also have daily vlogs which show their ordinary lives as do the SacconeJoly’s a family – mum, dad, two young children – of ‘daily vloggers’, who invite you to ‘be part of their journey. What is apparent amongst all of these videos is the embedded taken-for-granted nature of heterosexuality, yet, as Akile Ahmet shows in this post, YouTube also provides spaces for other ways of being.