No question, celebrity culture is fascinated with mothers and motherhood, from bad mums, good mums, reformed bad girl mums, out-of-control mothers, to the domineering ‘mumager’ and so on. Oftentimes, these images of celebrity mothers are shaped by gender, race and class ideologies; that makes some kinds of mothers more desirable or respectable than others, typically white, heterosexual, middle-class mothers. Celebrity motherhood has become big business too, as many women have created lifestyle brands using their mothering style as a selling feature (see Gwyneth Paltrow, Jessica Alba, Jessica Simpson, Tori Spelling, just to name a few). For some of these women, pregnancy became their ticket to public reformation; allowing them to transition from “bad girl” to “happy, fulfilled, doting mother”. However, many are also very critical of this celebration of celebrity motherhood for creating even more unrealistic standards/ideals for the average woman who does not have the privilege of being helped by a staff of nannies, cooks and trainers. In this guest post, Natasha Patterson explores what a new Canadian campaign to support single mothers, has to say about debates on celebrity motherhood and about parodying celebrity culture to promote women’s issues.