In 1967, Guy Debord published The Society of the Spectacle, in which he argued that capitalism had reached a phase in which commodities (things to be bought and sold, rather than to be used) have colonised our entire existence. They have transformed all our social relationships. He saw this new phase as characterised by the spectacle of endless images from visual media of everything from fashion and consumer goods to war and terror.
‘Spectacle is capital accumulated to the point where it becomes image’.
He located celebrity as a key part of our spectacular society. While his strident polemical style means he ignored contradictions and nuances, his ideas have been immensely influential. They inspired many of the people who took part in the 1968 uprisings in Paris and remain provocative. In this post we share some extracts from his book that speak directly about celebrity culture and celebrities, from JFK to Chairman Mao.