A Facebook message appears in my inbox. A 30^th birthday party invite from a close friend.  The party has a ‘fancy dress’ theme: ‘What did you want to be when you grew up…. ?’  A mixture of feelings comes over me: excitement at celebrating a close friend’s special birthday; anticipation at the varied outfits and guises that will great me; and anxiety as I think about my child self…. What did I want to be when I grew up?  Will it be different enough, ambitious enough? Will my childhood dreams of ‘becoming’ reflect where I am now? What will these dreams say to others about the person I have become?…

I was reminded of these thoughts as I listened to a recent podcast of the BBC Radio 4 programme Woman’s Hour featuring a discussion on school children’s aspirations. The segment opened with the voices of a group of 7-year old pupils from a school in Bromley, South London. What did they want to be when they grew up? The responses were varied, from the ‘traditional’ and solid to the vague and, well, interesting….

The ‘Page 3′ debate has kicked off again. For those unaware of the proclivities of the UK tabloid pres. Page 3 is a weekday feature in the Sun newspaper consisting of a photograph of topless woman accompanied by a short caption allegedly about her. In the 1980s feminist politician Clare Short attempted to ban this ‘British institution’. Now there’s a new petition calling for the Sun to voluntarily pull the feature. Page 3 has been a route into celebrity for a small number of women from Sam Fox onwards (and you have to love the irony of her later coming out as lesbian) but what has this to do with young people’s aspirations? I explore that in this post but first I need to say something about my own changing position on Page 3.

This summer, the media were in a constant state of euphoria over Team GB’s success. In the midst of such celebrations, journalists and social commentators fixated on the ‘real’ role models that the Olympics appeared to offer girls and young women. Victoria Pendleton, Jessica Enis and Laura Trott, among others, were held up as ‘authentic’ ‘empowering’ and ‘inspiring’ figures for young female audiences. For example, Girlguiding UK capitalized on the global media spotlight on the Olympic sportswomen’s success to launch their ‘Real Role Models’ campaign.  These Olympic heroines have been presented as positive alternatives to the seemingly vacuous Reality TV stars, glamour models and WAG wannabees dominating popular culture.

examinations and aspirations discussed by Heather Mendick

This summer young people aged 16 across England and Wales had confidence in their examination results undermined by being given different grades than would have been awarded in January  for the same work. Now UK Education Minister Michael Gove can position himself as the restorer of faith in our academic system by announcing an end to modular assessments and multiple exam boards and their replacement from 2017 with new single end of course examinations and just one government-endorsed exam board.

Who comes to mind when we think about contemporary celebrities? Perhaps like me you watched Summer 2012’s UK Celebrity Big Brother so it’s Julian Clary, Julie Goodyear and Danica Thrall who stood out from the gang of A-to-Z-listers. Or, if you spent a summer watching the Olympics and Paralympics, perhaps it’s ‘our’ medal winners. In my first post I want to mention a few less talked about sporting celebrities – those famous for throwing arrows.