After an intense first year on the project, data collection is now complete. As Heather has discussed elsewhere, we’ve started the initial analysis on some of the group interview data by developing a set of thematic codes to cut into the data which spoke to the research aims and questions, as well as unexpected themes and concerns that came up in young people’s talk about celebrity culture (for example: ‘routes to fame’ and different ‘genres’ of celebrity). Having coded the transcripts, we’ve started to take on individual sub-codes and develop summaries of their content, making initial observations about the patterns and themes within these. While this only represents the beginning of our analysis, this process of immersing ourselves in the data has allowed us to get a handle on some interesting patterns in how celebrity culture relates to young people’s classed and gendered aspirations. In this blog post, Kim discusses some of the themes and patterns that emerged from one of her coding summaries: young people’s talk about celebrities associated with ‘technology and enterprise’.