Credible Likeable Superstar Role Model

Written by Heather. Posted in News

This post is a shout out to  Bryony Kimmings‘ new artistic experiment. Credible Likeable Superstar Role Model (CLSRM for short) is a collaboration between Bryony and her 9 year old niece Taylor. Bryony got in touch with us a few weeks ago when we launched this website. She introduced herself:

Bryony KimmingsI am a performance artist. I am based between Cambridge at a venue called the Junction and Soho Theatre and Southbank Centre in London. A contact in the education department of a big theatre sent me a link to your wonderful website and the research project you are currently amidst. Its raising some attention! They thought it would be useful reading for my current project.

The  social statement for Bryony’s new project describes how it:

seeks to promote a non-conventional character as a role model for young people using the current strategies and methods available. The aim is to explore whether this character can have the same amount of influence on young people as the current conventional offer. If this succeeds then we can conclude that there is potential for an alternative offer for young people. If this fails we can make a more informed social comment on the current offer and the powers generating it.

The campaign aims

Fame = CB on This Morning, Cbeebies, The One Show and Ellen DeGeneres

Fame = 1 million hits on YouTube

Fame = 3 supportive celebrity friends

Fame = one inappropriate and totally ironic capitalist offer

The Rules

No profit is to be generated by this character.

She does nothing that is not suitable for 9 year olds.

AND Taylor’s word is the law.

It was great to find out about Bryony’s work. She’s very aware that, although her social statement talks about the amount of influence that current celebrities have on young people, we don’t really know much about that, which is why we’re hoping that our work will inform hers and vice versa.


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