Emma Watson and Beyoncé, two of our six female case-study celebrities have recently publicly identified as feminists and issued calls for action to redress gender inequalities. This has provoked a deluge of opinion pieces and blogs, especially this week when it seems like everyone from Owen Jones in the Guardian to Rhiannon Lucy Cosslett in the New Statesman has jumped online to support Watson in the face of threats online to release nude photos of her following her speech at the UN. There’s also been a widespread celebration of her as making feminist an easier identity for men to admit in public. Given the ongoing discussion about this within mainstream media and the blogosphere, we’ve been left wondering if there’s anything left to say. But having closely followed the media representation of these two celebrities over the last two years, we’ve been struck by some contrasts between the responses to their two very similar articulations of feminism. While Emma’s speech generated the kinds of misogynistic e-bile increasingly levelled at women in the public sphere, she has been widely celebrated for her feminism. Far more criticism has been levelled at Beyoncé with commentators, many of them feminist, declaring her hypocritical for speaking about empowerment while posing scantily clad in her music videos and photoshoots and proudly naming herself ‘Mrs Carter’.